You build a website with a clear aim – to better interact with your target customers and increase your sales. So, you have to make sure that your web design in Geelongis all equipped to help meet these ends. For this, you have to build a fully-optimised website that stands out from the competition and gives your customers an incentive to engage further with your business. Here, first impression matters, so your website should be designed in a way that it offers a positive experience to all its visitors. To help you on this front, today we are here with a few tips to help you optimise your website for better results. Have a look at these, implement them and see how you derive the desired results in no time.
Let’s get started.
A well-optimised website is always responsive. Today, people access the web using different devices – while some use smartphones, some use their tablets or laptops. So, it is important that you build a website that works well across all screen sizes and that’s exactly what responsiveness targets. A responsive website will ensure a positive experience for all users irrespective of the device they are using. Responsiveness has also become a key consideration when it comes to SEO in Geelong and can potentially enhance the ranking of your website on SERPs.
We live in a fast paced world, none of us wish to waste even a single second. So, if your website takes even a second more to load, the visitors will be quick to leave and search for a better alternative. Most consider the ideal page loading time to be 3 seconds or less. You go even a second up and it might cost you a customer. When investing in web design in Geelong, make sure you prioritise page loading speed and engage in testing before you go live. There are several ways to enhance your website loading speed during the development stage like compressing images, minimising server response time, etc. but testing can help you ensure the results.
When it comes to your website, we all understand the importance of using high resolution images but not many of us are aware of how crucial optimising your images is. A high quality image is not necessarily a well-optimised one; it’s about reducing the image size without compromising their quality. This is important due to several reasons – it improves your page loading speed, consumes less data, promotes mobile responsiveness, contributes to SEO in Geelong and overall, makes way for an improved user experience.
If you have been ignoring your title tags and meta descriptions, let us tell you that these elements determine the overall visibility of your website. As a team offering SEO in Geelong services, we are well aware of how these small elements can boost your online presence. You have to make sure you use relevant, clear and keyword optimise title tags and meta descriptions to your website. This will make sure that whenever a search relevant to your business is made online, your website ranks higher on the search engines.
When it comes to web design in Geelong we cannot stress enough the importance of navigability. A good and efficient website is one which is easy to navigate; if your website visitors are having a hard time finding what they are looking for, then it doesn’t make up for a positive user experience. To ensure navigability, make sure to add a sitemap to your website. A site map not just helps users track the desired information but also makes your website more crawlable for search engine bots, help them understand your content hierarchy and make way for enhanced search results.
Website optimisation is about a lot more than just this but this much is enough to get you started. Building a website is not a task that you undertake just to get done with, maintaining it and constantly optimising it is equally important. So, when you invest in web design in Geelong make sure you are partnering with a team that lays each element of your website to perfection and develop a website that is ready to perform well in the digital space.