If you want to make a drastic change in your life, such as learning how to meditate, gain muscle mass, or eat better, then you don’t need to visit a gym or nutritionist. Download an app, and follow the instructions. Health & fitness app development is booming like never before.
Straits Research estimates that the global fitness app market will reach USD 30,63 Billion in 2030. This means it will grow at a rate of compound annual growth of 21,5%. This impressive growth is not surprising. Thanks to AI, machine learning, and other advanced technology, fitness apps can now offer a fully customized experience, and adapt training sessions to the needs of each user.
This article will show you how to create a fitness application that is sure to be a success. We’ll look at the features that fitness apps must-have, the different monetization options, and the estimated cost of the project.
Artoon Solutions has a few similar projects, such as Fitr, in its portfolio. Therefore, all the tips that we will share are based on our own experience. Training platform.
Learn from these five fitness app case studies.
Artoon Solutions begins every project with a discovery phase, in which we research the market and potential competitors. We can learn from the experts and create unique solutions for the app that we are developing.
This section contains five top-rated apps for health and fitness of various types.
There are five types of fitness applications:
- Activity Tracking Apps
- Nutrition and diet Apps
- Workout fitness Apps
- Yoga apps
- Meditation Apps
There are pioneers in each type that still dominate the market.
- Fitbit led the category in terms of the number of new installations (4.8 million) as well as the average number of active users per week (31,000,000 people).
- MyFitnessPal is the leading nutrition and diet app in terms of revenue, having brought in more than $1.44M as of September 2020.
- Asana Rebel has more than 1.5M sessions per month and 150,000 subscribers. Its revenue has grown 6x in the first 2 years.
- In 2021, Calm will have surpassed 100,000,000 downloads globally. This makes it the most downloaded meditation application in the world.
Find out what made these apps successful, and learn from their lessons.
Fitbit’s app has a connection to the Fitbit wristband, which was created in 2009. Fitbit’s website was the first, where users could upload data from their wearable trackers and analyze performance. They could also share the results with friends. Fitbit users could access an altimeter as well as a digital clock and stopwatch. Fitness App Developers added a smart scale to Fitbit trackers in 2012 and synchronized them with smartphones via Bluetooth.
A fitness app’s success is largely determined by the popularity of its original product or service.
Users will stay interested if you focus on the latest updates, monitor new trends, and integrate them into your app.
By adding features one by one, you can test them, find bugs, and analyze feedback.
MyFitnessPal was born in 2005 when Mike Lee and his girlfriend decided to lose weight for their beach wedding. Mike, a born developer, thought: “Why don’t I make my fitness application?” With the help of Al and his brother Al, he released the first MyFitnessPal version on iOS in 2009.
In the following four years, he added manually products from food producers and encouraged users to build up a comprehensive database of food. Mike and Al Lee created a Customer Happiness Team that would respond meticulously to user feedback. In 2014, the app had been integrated with 80% of wearable fitness devices and four of the five most popular GPS activity tracking applications, as well as the two top smart scales.
Making a successful application is all about choosing the best solution for the problem at hand.
It is essential to involve users in fitness app development if you want to create a profitable product. The users can help you improve your app by pointing out its strengths and weaknesses.
Integrating your app with fitness apps, wristbands, and premium devices will improve your app’s functionality and expand your audience. It will also increase your brand awareness.
3. 7 Minute Workout
In May 2013, a 7-minute daily training became the latest media trend. 7 Minute Workout had a simple design with multiple screens. It was launched as an iOS app. Version 1.0 had 12 exercises explained and a voice prompt.
Apple App Store approved the pilot app in six days. Stuart Hall, founder and main developer of the app, gradually added social sharing and within a week, iPad support. The app was free on Jun 16, 2013, and downloads went through the roof. Since that date, 7 Minute Workout has generated more than 3,000,000 downloads. It’s not bad for an app that took six hours to create.
7 Minute Workout lessons:
It is possible to market your app without spending a lot of money.
Your app will be downloaded, opened, and used more often if it is free. In-app purchases will increase as users discover more value.
4. Asana Rebel
In 2015, the Asana Rebel App was created combining the best fitness app development and yoga practices. The Asana Rebel app encourages users to adopt healthy habits and alter their lifestyles by sending daily nutrition tips and quizzes.
To test their hypothesis that fitness and yoga could be combined, the founders launched pilot apps for Android and iOS. The Asana Rebel app has exceeded 8 million downloads two and a half years after its launch.
Asana Rebel lessons:
A pilot app is the fastest, cheapest, and most accurate method to test your idea.
Gamification techniques increase motivation and engagement.
Michael Acton Smith, an entrepreneur, was burned out after creating three ventures. His friend suggested meditation. Acton was surprised that it worked and organized a Calm company in 2012.
Calm was not just a meditation app. Its goal was to assist people with all aspects of mental fitness. The founders were able to raise $1.5M from investors in venture capital by 2017 because of this goal. Calm’s masterclasses from mindfulness experts, as well as its comprehensive functionality, including audio meditations and sleep practices, music and body stretching, nature screens, and sounds, led it to become the number one meditation application. Calm reached 100 million global downloads in August 2021.
Collaboration with accredited experts increases brand confidence and encourages loyal customers to adopt your product.
If you have a great app idea, but a small budget, investors may be willing to fund your project.
How to build a fitness application: A step-by-step tutorial
A thorough business plan is the first step to achieving success. This section will take you through the steps to creating a successful fitness app.
Step 1. Choose the type of fitness app you want to use
You should start your fitness app development creation by defining its type to determine the project’s direction. This decision will also determine your fitness app development features, competitors, and target audience.
There are five main types of fitness and health apps. These can be further divided into subtypes. They target different users and track different metrics. We’ve categorized these subtypes and listed the top three fitness apps for each category with at least four stars in the Google Play Store or Apple App Store.
Fitness Activity Tracking Apps
These apps collect data from sensors built into smartphones and wearable trackers. These apps provide daily reports about the number of steps, distance, speed, sleep hours, heart rate,e and calories burned.
Nutrition and diet Apps
Users who are looking to improve their eating habits or lose weight can benefit from these platforms. Apps that track calories, protein, carbs, fat, and water intake as well as calories burned are available.
Fitness and workout Apps
These apps are great for those who do not have the time to attend group training sessions or go to the gym. These apps provide workout plans and exercises, as well as tracking weight, calories, and progress.
These apps are designed to change users’ lives. They focus on physical and mental well-being, offer yoga and fitness, and provide a variety of practices.
These apps aim to improve mental health by focusing on mindfulness, relaxation, and better sleep. They also include music meditations or yoga, as well as walking, breathing exercises, and breathing meditations.
You might want to consider carving out your niche before you proceed. Consider creating an app that combines Zumba and fitness for families, pilates for seniors, or meditation for pregnant women. There are no limits.
Step 2. Analyze competitors and define your target users
You need to do market research and look at what your competitors are offering after you have decided on the type of app you will build. Check out similar fitness apps and read reviews and comments. Also, ask users what they think.
SWOT analyses are also useful to determine the strengths, weaknesses, opportunities, and threats of direct competitors.
To define your target users, you will need to consider the demographics of the region that you’re targeting. In South Korea, for example, millennials use fitness and health apps at a higher rate than other demographic groups. App Annie’s State of Mobile 2022 Report provides more information on the average age index of top health & wellness apps by country.
Step 3. Determine primary features
What features should you include in your fitness app development? Here’s a list of the top fitness app development features.
This feature can be useful if you want to give instructions or explain the features of your app to new users. If your app is very simple, this can be skipped. Onboarding can be provided by showing two to eight screens or adding a video tutorial of 60 to 90 seconds. You can also send prompts in your app when the user interacts with it. On Dribbble, you can find examples of onboarding.
Sign up / Register
You should allow users to register via their social media accounts, such as Facebook, Google, Twitter, and Instagram, or by email.
Users enter their personal information when creating a profile: name, age, and gender. They also provide details such as height, weight, and fitness level. Both app owners and users can benefit from this information. Owners can use this information to match their app with users’ personalized workout routines and track their sporting activity. A profile allows users to quickly access subscription plans, completed exercises, progress, and bonuses.
GutCheck found that one-third of users use fitness and/or health apps to set nutrition and weight goals. Ask users to fill out a survey about how they feel after their workout and what improvements they’d like to make to their weekly meal plan.
Synchronization of wearable devices
HealthKit APIs and GoogleFit can be used to combine data from fitness trackers with your fitness app development. WatchOS and WearOS operating systems allow you to sync Apple Watches and Android smartwatches.
Exercises and workouts
Photos, video illustrations, and 3D animated models can be used to demonstrate workouts and exercises. Allow users to design their workouts or use standard exercises. You will need a searchable and structured content library.
You can track activity in your app using two different methods: either by integrating any wearable device or from the sensors that are built into your smartphone. Your app can display the number of steps taken, the distance traveled, and the speed and direction on smartphones. You will need third-party APIs to measure other parameters such as heart rate, sleep, and body temperature. Ask users which parameters they would like to track.
Product & recipe database
Nutrition apps have many killer features, including access to a large database of healthy recipes and products, nutrition analysis, and information on ingredients that can be accessed by barcode scanning. You will need nutrition APIs to provide this functionality. Allow users to add products manually if they can’t find them in your app.
Artificial intelligence (AI), allows an app to create personalized fitness plans with dietary guidelines and has a high chance of beating any human personal trainer when it comes to accuracy in adjusting individual workouts.
The following are the most effective ways to reduce your risk of injury.
Users can change their passwords, emails, and notification settings, and deactivate accounts.
Users will appreciate a chat option in a workout application where trainers provide real-time advice or consultations. If you don’t have live chat available in your app, consider integrating a bot with pre-written responses.
A payment option is necessary. How will you make money with your app without it? Integrate a payment gateway, such as PayPal Strive or Braintree, into your app.
An admin panel is needed to edit, rearrange, and update workout routines, as well as hold events. The admin panel should only be accessible to the app owner or designated specialists.
You can add features to a backlog after you have implemented a successful pilot app.
Geolocation can be used to track distance, speed, and route, to connect users with other runners, to display nearby healthy restaurants and gyms, or to find personal trainers. It is particularly relevant to fitness tracking apps.
Social sharing and blogs allow users to keep a blog of their weight loss stories or gains, as well as share them via social networks.
Use APIs to integrate nutrition and grocery APIs into a shopping list for weekly grocery lists.
Filters allow users to search for content based on parameters such as the complexity of the workout, duration, body parts, trainers, or keywords.
Add coaching content for a variety of educational content, including articles, videos, tips, and brief notifications from certified trainers
Step 4. Add extraordinary features
It’s now time to add features that will set your app apart from others. Five ways to boost your fitness app’s user engagement and competitiveness
Gamification’s main goal is to increase user engagement, create fun, and stimulate users. It also improves the overall experience. You can use gamification mechanisms like virtual gifts, leaderboards, and dashboards for progress, as well as badges, quizzes, and rewards. Test different options using A/B tests to determine which is the most engaging for your audience.
Example. Example. The app uses storytelling to its fullest potential. Users must collect supplies to upgrade or repair their basecamps during running missions. ZombieLink allows users to keep track of their running routes, pace, and songs that motivate them to run faster.
Augmented Reality (AR)
This technology allows smartphone users to overlay digital data on an object that is being viewed by a smartphone camera or smart glass. You can use AR to show how the equipment works or provide customized workouts via an AR device such as smart glasses. You can create a virtual trainer using AR tools.
Example. Gymnotize, a fitness app that uses AR tools to train users on how to lift weights correctly, is an example. Users can see the correct technique by using 3D animations.
Video on demand
Apptopia’s research shows that Americans prefer video workout apps by 65% over non-video ones. Users are 50% more likely to subscribe to an app that offers downloadable content. If you’re creating a fitness app, consider adding HD videos and on-demand video content that users can use without an internet connection.
Example. Nike Training Club has a growing collection of 185+ workout videos, including HIIT, bodyweight-only workouts, cardio, and yoga.
Personalized training with a coach
Despite the availability of numerous online workout videos, some users desire a more personal connection with their trainer or want detailed instructions. This need can be met by offering on-demand, personalized training from a professional trainer.
Example. The Daily Burn platform lets users purchase individual training sessions and join online group classes. The brand wants to create a community for its platform.
Live streaming allows users to train in real time without having to go to the gym. Users only need a smartphone and an internet connection. They also have to be punctual.
Example. FitOn allows users to participate in a live class, or workout, on demand, using their phone, laptop, or TV. The app offers a wide range of workouts for home, including cardio, strength training, HIIT, and yoga. It also provides access to exclusive videos from top celebrity trainers.
Money can be a powerful motivator in fitness apps. You can pay your users to work out or charge them money for every missed workout. A popular trend is to offer users the chance to earn cryptocurrency (or NFTs) for their achievements while using the app.
Example. HealthyWage offers money to those who lose weight. Users must choose to lose at least 10% of their weight and choose between 6-18 months as the timeframe. Users can earn up to $995 a month if they are successful.
In terms of NFT incentives, a lifestyle application called STEPN offers its users the opportunity to earn GST by walking, jogging, or running outdoors with their NFT Sneakers. This can then be used to upgrade and create new Sneakers.
Step 5. Focus on the UI/UX of your fitness app
Your UI/UX efforts will determine whether users explore your app and fall in love with it or simply close it and forget it. Every detail, from the ease of navigation to the accessibility of key features and the visual appeal, influences how customers perceive your product. We share some tips for creating a well-thought-out UI/UX.
Step 6. Define the tech stack for your fitness app development
After the UI/UX is complete, you’ll need to find the technical solutions that will allow you to integrate all the features into a working product. Artoon Solutions team used the following technical stack. We’ve created a fitness app called Training:
Step 7. Define ways for fitness app monetization
How you decide to monetize your app depends on what type of business you run. We share our opinions on 5 different app monetization methods and whether they are suitable for a fitness app.
A paid download model is when users pay upfront for the app. The model might work well if the charge is modest and symbolic and the brand already has a good reputation. This model is not effective for startups and emerging brands. As of 2021, only 3.7% of apps in the Google Play Store demanded an upfront payment to download the app.
The ads that the user must view before using the app are banners, videos, native ads, etc. This model is perfect for diet and nutrition apps.
Customers can access the premium features of an app by paying a small fee.
The Training Marketplace application is a free app that allows coaches to upload video content and charge them a percentage based on their earnings.
You can either choose to combine multiple models or select one. This decision should be made at the discovery phase of fitness app development because it affects the architecture of the application.
The fitness app market grew relatively slowly for years until the pandemic hit. The market grew 48.8% between 2019 and 2020. There is no turning back. The market will continue to grow as long as health safety, wearable technology, and technological advancements are maintained.
There are already a few leaders in the fitness app development market, such as Fitbit. Nike Training Club. Strava. and MyFitnessPal. We are confident, however, that a new app can be created that is highly profitable and competitive. You only need a team of experienced, skilled people to find a solution that will make you stand out standout.
Artoon Solutions is the perfect fit for you if your confidence in building a health and fitness app is high. We will give you an estimate of the cost and discuss the idea with you.