Did you find that 98% percent of visitors do not convert the first time they visit a site, digital marketing agency? Attracting traffic to your site is the first and most crucial step, but the effort will only be successful with a redirecting strategy to support it

Retargeting campaigns, we can continually reach the exact audience to take them further through the sales funnel until they are loyal customers. Let’s look at the retargeting process and how to utilize it to your brand’s advantage, digital marketing agency.

What is the term “retargeting?

Retargeting (also called “remarketing,” as Google refers to it on their advertisement platform) is an online marketing method based on retargeting users who have already engaged with our brand. The most famous instance is when someone has been to our website; however, this isn’t the only possible scenario; it is possible to retarget people that have opened emails from us, for instance.

Why should you entrust your retargeting needs to an agency for digital marketing like Digital Pitch?

The decision to entrust your Retargeting to a service such as Digital Pitch has positive effects that may occur in a variety of ways, including:

Display ads

On certain websites, users see advertisements from our company and may also see personalized messages based on the products or services that appeal to them. Our Digital Pitch agency will be able to display the banners on your site.

Social media advertising

The advertising platforms on social media, like Facebook Ads, enable us to use the data we already have on users to limit ads to those who have had a relationship on our behalf. This Digital Pitch Agency will guarantee the highest quality advertising tailored to your needs. Will reach your targeted people.

Email marketing

Digital Pitch can do this for you via personalized mailers for customers who have stopped an order halfway through.

For companies, Digital Pitch strategies offer a variety of advantages:

• A significant return on investment because the campaigns target a tiny but possibly exciting target. According to specific sources, the ROI of these campaigns is approximately 300 percent.
• The possibility of branding is definite when we look into the brand recognition of those communicating with us.
• Great segmentation possibilities as we can tailor ads based on specific user behavior.
• In all phases of the funnel, we could influence the user many times during their journey.

Two components must be in place and adequately configured to allow the retargeting to be effective for it to work, such as lists and cookies.

Cookies are tiny bits of information sent by a site and saved in the browser of the user to ensure that the website can view the user’s previous activities.

The fact that they are saved in the browser creates certain limitations that hinder us from having complete information about the user who may make use of various browsers (or multiple users could use the same) or may switch from one desktop computer to another mobile computer, or can delete cookies due to any reason. Steady progress is being implemented to overcome these restrictions and enable advertising to function across every device.

However, digital marketing agency lists are lists of users that are ranked by their behavior. For instance, we could have lists of people who have visited the site within the last 30 days, have been on the site more than X number of times, filled out the form, or visited a specific page of the website. From these lists, we can further segment and fine-tune our strategy for retargeting. 

Strategies to make your retargeting effective

Segment your campaigns effectively, We’ve observed that targeting lists allow us to distinguish between different kinds of users instead of simply targeting all users who have visited us. Every listing we make will include an individual landing page and specific content to get the most impact.

Select the landing page carefully

Landing pages are among the primary elements that drive conversion. However, many brands don’t give enough thought to these pages. It is essential to have landing pages for each goal and ensure they’re as straightforward as possible.

Limit the duration and frequency of the campaigns

One of the dangers of targeting is that it can bore customers who have already decided not to purchase from you or, more importantly, undecided users who feel pressured to leave and go elsewhere. To stay clear of this, it is vital to be cautious with the frequency limits (how many times users will see us in a day or at maximum) and duration limitations (for the number of days the campaign is in operation).

Why should you use retargeting?

Alongside addressing the dropout rate of 96, Retargeting is a successful method for various reasons.

• It’s a clever method to increase conversions of consumers who are already interested. If browsing your website or buying the product, they have already expressed interest in your offerings.

• This helps them remember the brand and helps build awareness of the brand. The consumer needs to see ads several times before purchasing something. Particularly in these times, when there are a lot of different back and forths and distractions during the purchase process. Retargeting can be a gentle reminder of the shoe or shirt the consumer was looking through and triggers the desire to purchase.

• This is a multi-device approach. Users can switch between screens easily; to be able to communicate with them, advertisers must be able to achieve the same. Retargeting experts such as Digital Pitch can connect customers across mobile, desktop, and mobile apps and allow you to reach them with the same message and experience regardless of where they are. Some utilize offline data to help retarget programs, like stopping advertisements since a user has purchased the product in the physical shop.